Anthony Centore

Anthony Centore, Ph.D., is private practice consultant for the ACA, founder of Thriveworks Counseling (with locations in 9 states), and author of the book, How to Thrive in Counseling Private Practice. Anthony is a licensed counselor in Massachusetts and Virginia. Find him on Twitter at @anthonycentore or @Thriveworks.


  • You Must Put What You Know in Writing. Or Video. Or Audio.

    Jan 18, 2017
    A friend of mine has a great job as a web developer. Recently, in his off time, he published a 6500-word analysis of a tech company’s website that got some industry attention. I asked him, “Joe, I know you’re busy; you’ve got a good, and demanding, job. Why did you bother?” His answer was on point. He said, “According to the world, if you don’t write it down, you don’t know it.”
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  • 8 Steps to Ready your Counseling Practice for January (through March)

    Jan 09, 2017
    Whether it’s a product of New Year’s resolutions, or “Blue Monday” (Jan 23rd, the most depressing day for the year–and the day by which most everyone has blown their resolutions), or the fact that the holidays are over and the days are depressingly short and dark and cold, for many counseling practices January, February, and March are three of the busiest months of the year.
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  • 5 Tips for Building a Sellable Practice

    Jul 05, 2016
    Selling a practice. It might be the largest single financial transaction of your life. And it could go very well, or it might not happen at all. Depending on the choices you make, your practice could fund your retirement…or it might be worth close to nothing. While it’s a much larger topic than this column can due justice, this month I’ll provide a few tips to help you increase the value of your counseling practice.
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  • What if it was 10 times more difficult to become a Counselor?

    Jun 21, 2016
    Recently, I was speaking with a counselor at Thriveworks Counseling Philadelphia and she said “I schedule clients for only one session a month because I don’t want them to get dependent on me.” I want to say that I was shocked, but I wasn’t. Too often I hear counselors with exceedingly poor ideas on clinical care.
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  • A Warning for Your Counseling Practice: Be Different or Die!

    Jun 03, 2016
    Some companies, through advertising alone, convince us to buy their brand of product over a competitor’s. It’s why consumers choose Advil® instead a generic painkiller. It’s why we grab a box with Tony the Tiger® instead of a bag of ‘Sugary Flakes.’ It’s why we feel safer buying Scott® grass seed when we could buy seed with a less familiar name. We’re so influenced by branding that we’ll pay a premium for these items even when the generics are the exact same product.
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