Anthony Centore

Anthony Centore, Ph.D., is private practice consultant for the ACA, founder of Thriveworks Counseling (with locations in 9 states), and author of the book, How to Thrive in Counseling Private Practice. Anthony is a licensed counselor in Massachusetts and Virginia. Find him on Twitter at @anthonycentore or @Thriveworks.


  • Even if Your Employment Contract is Great, it Sucks

    May 16, 2017
    As Private Practice Consultant for the ACA, of all the practice forms requested of me by members, the one I’m asked for above all others is an employment contract. Often, practice owners—both novice and experienced—are looking for something that will protect them from the myriad things that can go wrong when working closely with others.
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  • Stop Waiting to Be Picked

    May 08, 2017
    Recently, with 10 minute’s notice, I was asked to speak to a class of counseling students. Having nothing prepared, I scrambled! I knew whatever I came up with last second wasn’t going to be pretty, but I wanted to provide something of value. So, I asked myself “What did I need to hear 15 years ago?”
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  • Protect Creativity for the Good of Your Business – How to foster Creative Employees

    May 02, 2017
    Creativity in a business column? Absolutely. Some might associate business with spreadsheets, but I think business more closely resembles an art project. One needs lots of creativity to build a remarkable company—to solve problems for customers, and do it in a way that’s financially sustainable.
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  • Do You Have a Need-based or a Want-based Practice?

    Jan 25, 2017
    Need-based businesses are all around us: pawn shops, Western Union, USPS, bus stations, even airlines. The DMV is the quintessential need-based business. The more something is need-based, the less likely customers will receive anything in the realm of an exceptional experience.
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  • You Must Put What You Know in Writing. Or Video. Or Audio.

    Jan 18, 2017
    A friend of mine has a great job as a web developer. Recently, in his off time, he published a 6500-word analysis of a tech company’s website that got some industry attention. I asked him, “Joe, I know you’re busy; you’ve got a good, and demanding, job. Why did you bother?” His answer was on point. He said, “According to the world, if you don’t write it down, you don’t know it.”
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