Anthony Centore

Anthony Centore, Ph.D., is private practice consultant for the ACA, founder of Thriveworks Counseling (with locations in 9 states), and author of the book, How to Thrive in Counseling Private Practice. Anthony is a licensed counselor in Massachusetts and Virginia. Find him on Twitter at @anthonycentore or @Thriveworks.


  • 72 Counseling Private Practice Business Tips

    Oct 01, 2018
    For many years the topic of making money in counseling practice has been taboo, but the tides are turning, and the culture changing. People are asking, ‘healthcare professionals of many flavors are running successful (thriving) practices, why not us?’
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  • Plan for Things to not go as Planned (Private Practice Tips)

    Sep 20, 2018
    I spend much of my time working with persons starting counseling practices. Their first year is difficult, to say the least. New entrepreneurs have a steep learning curve and a mountain of tasks to complete (especially when they’re building a group practice).
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  • Using Metrics to Improve Your Private Practice’s Execution

    Sep 07, 2018
    Valued at about $50 billion, it’s undisputed that Uber’s business was a great idea. Except, they weren’t the first to think of it. Ever hear of Taxi Magic? It did basically the same thing as Uber, but they didn’t execute as well. Uber didn’t win just because it was a genius idea. It won on effective execution.
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  • Even if Your Employment Contract is Great, it Sucks

    May 16, 2017
    As Private Practice Consultant for the ACA, of all the practice forms requested of me by members, the one I’m asked for above all others is an employment contract. Often, practice owners—both novice and experienced—are looking for something that will protect them from the myriad things that can go wrong when working closely with others.
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  • Stop Waiting to Be Picked

    May 08, 2017
    Recently, with 10 minute’s notice, I was asked to speak to a class of counseling students. Having nothing prepared, I scrambled! I knew whatever I came up with last second wasn’t going to be pretty, but I wanted to provide something of value. So, I asked myself “What did I need to hear 15 years ago?”
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