Anthony Centore

Anthony Centore, Ph.D., is private practice consultant for the ACA, founder of Thriveworks Counseling (with locations in 9 states), and author of the book, How to Thrive in Counseling Private Practice. Anthony is a licensed counselor in Massachusetts and Virginia. Find him on Twitter at @anthonycentore or @Thriveworks.


  • Risk and the Counselor

    Apr 12, 2012
    I don’t like risk, and the risks of opening a new practice are many. We need the right location, the right staff, the right operations, the right credentialing, and even the right marketing. The failure of any one of these key areas will cripple the project. While risk abounds, I try not to fear it, and over the years I’ve improved (perhaps only slightly) in my ability to access and manage it. In this column, I’ll write what I know about risk as it relates to business in the counseling profession.
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  • Should I Specialize? Finding the Right Identity for Your Practice

    Apr 03, 2012
    A question I’m often asked by counselors is whether they should specialize. That is, should they focus their counseling practice in a specific area? It’s a hard question to answer, as even successful business people disagree. In this column, I’ll describe four ways that counselors can specialize, and offer some insights into how specializing can help (or hurt) a counseling practice.
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  • Should I Grow my Solo Practice into a Group Practice?

    Mar 13, 2012
    Benjamin Franklin is known for his strict schedule. His personal notes show that he was asleep at 10pm, awake at 5am—and he spent most of his waking hours working, or reviewing his tasks. Starting a counseling practice isn’t a 40-hour a week job. Successful entrepreneurs either “Do the Franklin,” or burn the midnight oil. Or both! This is because an aspiring counselor-entrepreneur must stay relevant with the practice of counseling while learning (and executing) the myriad aspects of running a business (e.g., enacting a business plan, managing finances, setting up an office, getting the word out, etc.).
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  • 4 Reasons to NOT Start a Counseling Practice; and 9 Ways to Become a High Paid Agency Employee

    Mar 05, 2012
    I often talk about the benefits of starting a private practice. However, owning your own business isn’t for everyone, and working for a counseling agency is not an inferior alternative. Listed below are 4 reasons to not start a private practice. If any one of the following applies to you, starting a practice may be a bad fit. 1) I need money now!
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  • The Not-So Superbill (and other questionable methods of encouraging private pay)

    Feb 28, 2012
    Counselors have run cash practices since the beginning of psychoanalysis. Today, however, a wave of change is occurring wherein clients are, more than ever, demanding that their counselors accept health insurance. There are many reasons for this, but consider these three points: 1) In tough economic times, clients have less discretionary cash. 2) Mental health parity means that counseling is almost always a covered health care benefit. 3) As counseling has established itself as an important medical service, clients now see their counselors in the same light as their family physicians (who have always accepted insurance). Although these changes have been going on for years, a tipping point has taken place. Today’s clients aren’t sheepishly asking, “Will you accept my insurance?” They’re demanding it.
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