VISTAS Online is an innovative publication produced for ACA by Dr. Garry R. Walz and Dr. Jeanne C. Bleuer of Counseling Outfitters, LLC. Its purpose is to provide a means of capturing the ideas, information and experiences generated by the annual ACA Conference and selected ACA Division Conferences. Papers on a program or practice that has been validated through research or experience may also be submitted. This digital collection of peer-reviewed articles is authored by counselors, for counselors. VISTAS Online contains the full text of over 900 proprietary counseling articles published from 2004 to 2017.
Promoting School Counseling Through Marketing Programs and Roles
Donna J. Dockery
Schools today face a myriad of challenges, such as increasing student achievement, reducing dropout rates, and assisting students in preparing for and making a successful transition to postsecondary education. Effectively meeting these and other current needs requires professional school counselors to collaborate with other educators and families in support of common goals (American School Counselor Association [ASCA], 2005; Wagner, 1998). Research indicates that effective schools are characterized by staff members who support a guiding mission, purpose, and goals, and understand the importance of colleagues’ specialized roles in reaching school goals (Lieberman, 2004). Professional school counselors are important members of school teams, but they face challenges when fellow educators and other stakeholders are unclear about their current position in schools (Dotson, 2009). The purpose of this manuscript is to promote ways in which school counselors can more effectively market their programs and services to others as an important step in clarifying their important role in schools.