2010

Each semester, thousands of students fumble through choosing and changing a major, and many more struggle to figure out what they want to do after graduation. Career centers are designed to help with this ambiguity, yet many students still don’t know these services are offered on campuses. The prevailing assumption, for those who know about career services, is that the office is primarily for juniors and seniors. College students do not utilize career services to the extent that they should, and this is especially true for first-year students. However, when surveyed, students respond that they would like more career guidance (Noel-Levitz, 2007). If students are asking for career help, but not actively going to the career center, then career development must be brought to daily experiential student experiences. A potential method for career centers to market their services, as well as involve more first-year students, would be to engage in purposeful outreach over a given period of time.