Private Practice

Friday, April 1, 2016
4:00 pm - 4:30 pm
Program ID #770, Room 210E, Poster 10
What Google Tells Us About Counseling: Deciphering 10 Years of Search Patterns
30-Minute Poster Session
Liane Pereira, Lynne Randall, Lynne Randall
Unsure how to advertise your practice on the Internet? Afraid that buying advertisements might be a waste of money? You might be surprised to learn that people search for counselors twice as much in January as in December. People are also more likely to search for counselors if they live in the U.S. South than people who live in the U.S. Northeast. Using Google analytics, the presenters will clear trends about searches related to our profession and how you can use this information to market yourself effectively.