Anthony Centore

Anthony Centore, Ph.D., is private practice consultant for the ACA, founder of Thriveworks Counseling (with locations in 9 states), and author of the book, How to Thrive in Counseling Private Practice. Anthony is a licensed counselor in Massachusetts and Virginia. Find him on Twitter at @anthonycentore or @Thriveworks.


  • 17 Reasons Why Your Insurance Claims are Being Denied

    Feb 22, 2011
    Medical billing is a frustrating process for counselors who are often juggling too many business tasks, as well as trying to provide excellent clinical care. In fact, many counseling practices collect less than 85% of the monies that they’re rightly owed from insurance companies. However, with good planning, and a smart billing staff (in house or otherwise), your practice can reasonably expect to collect between 96-99% of claims.
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  • Starting a Counseling Practice: The Counseling Office (Part 2)

    Feb 02, 2011
    In my last article, I talked about “the counseling office” and how, while it may be true that therapist offices are sometimes poorly designed, client’s expectations of what counselor offices should look like are often derived from what they’ve seen on TV (read the previous post to view images of some fantastic TV counseling offices!).
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  • Marketing a Counseling Practice: Don’t Censor Your Fans!

    Jan 26, 2011
    [Readers, don’t forget to leave your comments below—I reply to every comment or question!] It’s hard to get people to talk about your business…if you’re a restaurant. If you’re a counselor, you’re really fighting an uphill battle, as clients need to overcome the social stigma of being in counseling in order to tell others about your service.
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  • Your Counseling Office: The Bar is Both High and Low

    Jan 24, 2011
    As a counselor, your primary focus in on providing great clinical care. This, of course, is the most important thing you can do to help build your counseling practice. However, while great clinical care is necessary, it’s not all you need, and many good counselors fail at building a private practice.
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  • The Online Counseling Myth: What Online Therapy Won't Do For Your Practice

    Jan 13, 2011
    Every week, for the past several years, I’ve received calls from counselors who’ve decided to begin offering online therapy. I used to respond to these calls with excitement: “Great! Congratulations! Welcome to the club!” I would say. However, more recently I’ve become a bit hesitant with my cheers, “wait a second” I might say, “What are you expecting to happen when you start offering online therapy?”
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