I was recently asked to share 3 tips for entrepreneurs looking to build a company in the healthcare field. Specifically, I was asked “If you were talking to a young aspiring entrepreneur about their new startup, what would be your top three pieces of advice? Examples might be something like:
“Raise money before you need it”
“Your first hire is the most important” or
“Read The Lean Startup”.
I thought I’d share my 3 tips on the ACA blog. Here they are:
1) Get your product/service to market
Keep things as simple as you can and offer something for sale as soon as possible. It will help you test the market and measure the demand for what you’re offering.
2) Practice Thought leadership
Today every company is a media company. Tell your company’s story, and also use your expertise to provide lots of valuable information to your customers / potential customers. When we started offering credentialing to healthcare providers, we knew that to be competitive we were going to need to show that we cared more (and knew more) than our competition, and one of the first things we did was created about 50 web videos giving free advice on the topic.
3) Invest in Customer Service
Be customer obsessed. Be extraordinarily honest, attentive, helpful, and generous to your customers. Respond and resolve customer complaints quickly and completely.
To aspiring entrepreneurs, I hope this helps!!
To seasons entrepreneurs, what are your top 3 tips!?
Anthony Centore is a Counselor, is Private Practice Consultant for the ACA, and helps counseling practices across the US thrive. For more information on private practice and insurance panels go to http://thriveworks.com