These last two weeks I’ve realized something: You don’t hear the words “innovate” and “therapy practice” together all that often. Yet the idea of being innovative is in all the marketing books, and most therapists tell me they are desperate to improve their marketing more effectively. Why, then, is it so hard for us to marry those two words?
I’m including myself in this oblivious circle. On June 13th, I opened my own counseling business, Beginnings Counseling & Consulting. Not surprisingly, I want it to be a success, so I’ve been consuming every resource I can find about businesses, small businesses, marketing, research and running a therapy practice. In this process, I stumbled upon business guru Seth Godin. He believes that you succeed in business by being “remarkable”.
An odd thought for us, in some ways. Think about it. Our training was focusing on teaching us to conform to one style of thought, one theory, one supervisor’s way of doing things and then one state’s licensure requirements. Now they expect us to think for ourselves? But nobody told us how to do that!
Perhaps it’s more frightening having just graduated that system (I received my independent LPC in April). Some of you with more experience may have already grown past this. But for me, it was a little daunting. And exciting.
I thought about it. In case you haven’t already visited my website (which of course you should), Beginnings is an all E-Therapy business. That’s right, no office. This was borne out of necessity. My husband and I will be relocating in two years. There’s no point in investing in an office location when we will be leaving right when I might just be developing steady business.
It was borne out of necessity, but ripe with opportunity. I realized that what I had was an all-online practice for Texas residents. As far as I know, I’m the only person out there doing that. I was already being innovative, and I didn’t even know it!
The problem was, I wasn’t doing anything about it. I had something remarkable, and it was just sitting there. Since I’ve realized this, I’ve been able to come up with unique offers and options based on its’ ‘remarkable’ qualities. It’s early yet, but I’m hopeful that these ideas will help set me apart. Whether they do or not, thinking about it has added a lot to my own personal sense of identity and purpose. It’s energized me.
So now I want to ask you, how might you be innovating without even knowing it? What can you do to capitalize on that? Beginning Counselors, don’t think you’re not ready to think about this yet. If you’re marketing yourself in any way, you need to start thinking about how you’re already remarkable – and what you can do about it.
Comment and let me know! How are you being remarkable in your therapy practice?
Stephanie Ann Adams is a counselor who believes in the ability of the mind to understand and change behaviors, and in each person’s power to create the life they want. She helps clients and counselors start something new every day at Beginnings Counseling & Consulting, www.stephanieadamslpc.com.